A hunter shoots a bear: a great example of using online rich media for creativity. By Buzzman for Tipp-exA hunter shoots a bear: grande creatività di Buzzman per Tipp-ex
Entries Tagged as 'Rich media'
A hunter shoots a bearA hunter shoots a bear
September 2nd, 2010 by Marcello del Bono · No Comments · Pubblicità Internet, Word of Mouth
Tags:Rich media·tipp-ex
Brand Value of Rich MediaBrand value dei Rich Media
October 1st, 2009 by Marcello del Bono · No Comments · Pubblicità Internet
Di Marcello del Bono Does rich media worth the money it costs? How does rich media impacts your brand metrics? Find in the slideshow above a great research from Doubleclick. If you are in a hurry, here’s the 10 seconds summary.I rich media funzionano? Valgono quello che costano? Quali sono i formati migliori ? (Questa [...]
Tags:brand·Rich media
Measuring rich media advertisingOnline advertising, alla fine quanto vale?
September 1st, 2009 by Marcello del Bono · No Comments · Pubblicità Internet, Web Marketing
Di Marcello del Bono CTR is a widely used metric for online advertsing efficiency. Unfortunately it does not always make sense: would you measure a campaign’s brand impact by its CTR? Rich media ROI Another situation that makes the CTR meaningless is the measurement of Rich Media impact . With Rich media users interact, play, [...]
Tags:misurazione·online advertising·Pubblicità Internet·Rich media·ROI
