DELBO

Web Marketing, Social Media, e-Commerce. By Marcello del Bono

DELBO header image 4

Entries Tagged as 'Rich media'

A hunter shoots a bearA hunter shoots a bear

September 2nd, 2010 by Marcello del Bono · No Comments · Pubblicità Internet, Word of Mouth

A hunter shoots a bear: a great example of using online rich media for creativity. By Buzzman for Tipp-exA hunter shoots a bear: grande creatività di Buzzman per Tipp-ex

[Read more →]

Tags:·

Brand Value of Rich MediaBrand value dei Rich Media

October 1st, 2009 by Marcello del Bono · No Comments · Pubblicità Internet

Di Marcello del Bono Does rich media worth the money it costs? How does rich media impacts your brand metrics? Find in the slideshow above a great research from Doubleclick.  If you are in a hurry, here’s the 10 seconds summary.I rich media funzionano? Valgono quello che costano? Quali sono i formati migliori ? (Questa [...]

[Read more →]

Tags:·

Measuring rich media advertisingOnline advertising, alla fine quanto vale?

September 1st, 2009 by Marcello del Bono · No Comments · Pubblicità Internet, Web Marketing

Di Marcello del Bono CTR is a widely used metric for online advertsing efficiency.  Unfortunately it does not always make sense: would you measure a campaign’s brand impact by its CTR? Rich media ROI Another situation that makes the CTR meaningless is the measurement of Rich Media impact . With Rich media users interact, play, [...]

[Read more →]

Tags:····