DELBO

Web Marketing, Social Media, e-Commerce. By Marcello del Bono

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Entries Tagged as 'misurazione'

Pay per click ecommerce – come e cosa misurare

January 7th, 2010 by Marcello del Bono · 2 Comments · ecommerce, Pubblicità Internet, Web Marketing

Come si misura il successo di una campagna adwords/adcenter mirata alla vendita online? Nel post un esempio concreto, un framework utilizzabile/personalizzabile e un foglio di calcolo liberamente scaricabile.

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Measuring brand impact of online advertsingOnline advertsing, brand e misurare l’impatto

November 16th, 2009 by Marcello del Bono · No Comments · Pubblicità Internet

Di Marcello del Bono Yes it’s true. Internet is the more measurable media. Unfortunately, it’s also true that not all the measures you’ve got makes always sense and measuring impact on online behaviors could be really tricky. Ad Impact is the Compete program for discovering the impact that your adv campaign has on behaviors online. [...]

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Measuring rich media advertisingOnline advertising, alla fine quanto vale?

September 1st, 2009 by Marcello del Bono · No Comments · Pubblicità Internet, Web Marketing

Di Marcello del Bono CTR is a widely used metric for online advertsing efficiency.  Unfortunately it does not always make sense: would you measure a campaign’s brand impact by its CTR? Rich media ROI Another situation that makes the CTR meaningless is the measurement of Rich Media impact . With Rich media users interact, play, [...]

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