DELBO Digital

Digital Marketing, e-Commerce e società digitale. By Marcello del Bono

eCommerce ItalyeCommerce in Italia

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Waht’s the value of the italian eCommerce market?  The industry is still in its first years, with a value of 5 Bilion Euro as stated by Netcomm/Politecnico di Milano .

How can we support gowth and development in the market? There are 4 drivers that should be leveraged in order to boost sales and trust in ecommerce

  • Seriously develop broadband/optical fiber  infrastructure
  • Promotion of epayment systems
  • Lowering taxesfor etailers investing in logistics and online security
  • Communicate advantages of buying online
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Sappiamo che il settore della pubblicità online in Italia non supererà nel 2009 il miliardo di Euro (IAB/FCP). Ma quanto vale l’ecommerce italiano? Secondo Netcomm/Politecnico di Milano, 5 Miliardi nel 2007 con una crescita prevista del 30%  tra il 2007 e il 2011. Continue reading