DELBO

Web Marketing, Social Media, e-Commerce. By Marcello del Bono

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Entries Tagged as 'brand'

Measuring brand impact of online advertsing

November 16th, 2009 by Marcello del Bono · No Comments · Online advertising

Online advertsing, brand e misurare limpatto ” width=”465″ height=”273″ /> Yes it’s true. Internet is the more measurable media. Unfortunately, it’s also true that not all the measures you’ve got makes always sense and measuring impact on online behaviors could be really tricky. Ad Impact is the Compete program for discovering the impact that your [...]

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Brand Value of Rich Media

October 1st, 2009 by Marcello del Bono · No Comments · Online advertising

Does rich media worth the money it costs? How does rich media impacts your brand metrics? Find in the slideshow above a great research from Doubleclick.  If you are in a hurry, here’s the 10 seconds summary.

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