Ok, here’s my take on Google Buzz: it’s one of the most interesting concept launched by google due to it’s critical mass (just born and already 100M users) and due to its esayness of use and potential in getting new life to social networks. I think it will mark the next years of the social media. [Read more →]
Google buzz
February 12th, 2010 by Marcello del Bono · Digital Business, Social Media, Società digitale
Online advertising italy. Market value 2009
February 9th, 2010 by Marcello del Bono · Online advertising
Please find the value of the online advertising italian market (gen-dec 2009), as reported by FCP Assointernet. (image courtesy) [Read more →]
Microsoft not selling display adv on Facebook anymore.
February 8th, 2010 by Marcello del Bono · Digital Business, Online advertising, Social Media
Microsoft is not selling display advertising on Facebook anymore. [Read more →]
Mediaset could win the youtube advertising budget
February 2nd, 2010 by Marcello del Bono · Online advertising
As reported by Ilsole24ore yesterday (via affari italiani) mediaset could stop the legal fight against Youtube for copyright infrigment. To stop it, mediaset would be entitled to sell the youtube advertising in Italy, valued 10M Euro in 2009, forecasted to 20M in 2010.
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Webdesign: the meaning of color
January 30th, 2010 by Marcello del Bono · Società digitale
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Colors have a huge impact on your website look and feel and the image associated with your brand. Of course you need the full support of a good designer when developing a professional website, the visual for a brand creatives, etc. Anyway every manager involved with marketing, branding and communication should have an overall understanding of the meaning of colors and the way they change depending on the differenct cultures. [Read more →]