Google gets into ecommerce with commerce search, the new google cloud computing based platform promising “speed, relevance and ease of use” as well as scalability and personalization.
Google entra -da ieri- nel mercato del’ecommerce con commerce search, la nuova piattaforma per e-tailers basata sul google cloud computing che promette “speed, relevance and ease of use” oltre naturalmente a scalabilità e possibilità di personalizzazione. Continue reading
Online shopping is rapidly changing with Web videos being one of the main elements of this change. “Videos have further closed the experience gap between the “touch and feel” store experience and the web. Videos can be used to even surpass the in-store experience by providing more detailed product information both visually and narratively than the typical sales associate. Videos are exceptionally suited for product demonstrations, showcasing products in use along with the related actual results, and for showing complex specific product details.”
Froma a retailer point of view video has an exceptional value as a user engaging tool, ranked second only to tracking technologies. Issues in video adoption in e-commerce frameworks are production and delivery costs, creativity , availability of a wide broadband network.
In USA video viewers have grown from 74% in 2007 to 88% of the Internet population in 2009. As it often happens, it makes sense to consider that the same trend will show up in the next month (it’s already visible indeed) in Italy too, even if broadband penetration is not comparable to USA or UK.
L’ecommerce sta cambiando rapidamente, con i video online che sono uno degli elementi di cambiamento più in ascesa.
Esiste un paralllelo tra musica jazz e management del marketing digitale? L’azienda digitale deve avere competenze solide affiancate a capacità di improvvisare e di svolgere le proprie attività anche con linee strategiche chiare ma poco vincolanti. Esattamente come un quartetto jazz.
Online advertising is not only click-through rates. Here’s a beautiful example of Apple using the online advertising on the newyorktimes online. to increase its brand awarness.
Enjoy it.
Online advertising per fare branding, a conferma che la pubblicità su Internet non è solo click-through. Cresce infattila consapevolezza e l’utilizzo dell’online advertising per fare branding . Ecco un bell’esempio da Apple, con la creatività ispirata al concept get a mac, pubblicata quest’oggi sul newyorktimes online.
Dolce & Gabbana pushes the online strategy with Swide.
Starting the last August their online initiatives are multiplying, both on social media and on more traditional online advertising.
Dolce e Gabbana spinge la strategia sull’online. A partire da quest’agosto le iniziative si sono intensificate sia con campagne su quotidiani e magazine online italiani e stranieri sia con i primi passi sul social web.
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