DELBO

Web Marketing, Social Media, e-Commerce. By Marcello del Bono

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Entries from November 16th, 2009

Internet Trends 2010, by Morgan StanleyInternet Trends 2010 secondo Morgan Stanley

November 16th, 2009 by Marcello del Bono · No Comments · Società digitale

Di Marcello del Bono EDIT: the report has been updated on april 2010, find it here. Morgan Stanley Economy Internet Trends The 2010 release for the Internet Trends study by Morgan Stanley. In short:EDIT: il report è stato aggiornato ad aprile 2010, lo trovi qui. Morgan Stanley Economy Internet Trends Anche quest’anno Morgan Stanley pubblica [...]

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Measuring brand impact of online advertsingOnline advertsing, brand e misurare l’impatto

November 16th, 2009 by Marcello del Bono · No Comments · Pubblicità Internet

Di Marcello del Bono Yes it’s true. Internet is the more measurable media. Unfortunately, it’s also true that not all the measures you’ve got makes always sense and measuring impact on online behaviors could be really tricky. Ad Impact is the Compete program for discovering the impact that your adv campaign has on behaviors online. [...]

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Yoox in borsa

November 14th, 2009 by Marcello del Bono · 1 Comment · ecommerce, Web Marketing

Di Marcello del Bono E’ ufficiale, yoox è la prima matricola del 2009 a  quotarsi in borsa sul mercato di Milano, segmento STAR. From DELBO, post Yoox in borsa Post Footer automatically generated by wp-posturl plugin for wordpress. Recommend on FacebookShare on LinkedinTweet about itSubscribe to the comments on this postTell a friend

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Branding online – IAB/Bain studyBrand online – studio IAB/Bain

November 14th, 2009 by Marcello del Bono · 1 Comment · Pubblicità Internet

Di Marcello del Bono Findings of  the new study by IAB USA and Bain Building Brands Online:Branding online: nuovo studio pubblicato il 12 novembre da IAB/Bain  “Building Brands Online”. From DELBO, post Branding online – IAB/Bain studyBrand online – studio IAB/Bain Post Footer automatically generated by wp-posturl plugin for wordpress. Recommend on FacebookShare on LinkedinTweet [...]

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eCommerce Italy 2009 – there’s hopeeCommerce 2009 – speriamo bene

November 10th, 2009 by Marcello del Bono · No Comments · ecommerce

Di Marcello del Bono How is the eCommerce Italy going in 2009 ? Not so bad if compared with the rest of economy, but that’s the first year that growth has substantially halted. Here are some numbers from Netcomm/Politecnico di Milano. Image courtesy. Appena rientrato dal convegno Netcomm/Politecnico Milano  su eCommerce 2009. Le cose non [...]

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